APARTMENT LIST + GROTTO AI

Coach your leasing team with full prospect context before every call and tour

Apartment List has the industry’s leading understanding of renters, and now Grotto enables on-site leasing teams to use that information to personalize every interaction and convert 35% of those prospects to renters.

^{Based on lead-to-tour results across 300+ properties at an NMHC Top-15 operator.}

FROM SEARCH TO SIGNED LEASE

Real-time renter context right on your leasing team’s screen.

Grotto AI runs alongside your leasing team during phone calls and tours. The moment an Apartment List prospect reaches out, Grotto pulls their verified search preferences—budget, timeline, pet policies, and specific floor-plan must-haves—into a concise briefing card.

Your on-site team immediately see pre-ranked available units and practical talking points tailored to that renter, making it easy to build quick rapport and guide them toward a scheduled tour.

How the integration works

1. An Apartment List renter reaches out

Along with the contact info, Apartment List packages the renter's full criteria—budget range, move-in window, pet details, and specific amenities.

2. Grotto prepares a primer instantly

The primer preps and coaches your leasing team during every intereaction with a prospect, creating personalized value props, addressing objections, and ensuring no detail is missed.

3. Close with context and capture CRM data automatically

On-screen briefing cards give your team the live context to answer questions and schedule visits faster, while Grotto automatically logs structured prospect insights directly into your CRM.

Proven results from a case study with Weidner

+35%

Lead-to-tour conversion

Average lead-to-tour conversion jumped 35% when agents were equipped with Apartment List renter insights delivered by Grotto.

Phone conversations led directly to scheduled tours at a significantly higher rate.

Onsite visits converted into signed applications more consistently.